TikTok Ramadan 2023

Project Brief

TikTok is the leading short-form video platform where realness is celebrated and trends are born. A place where brands of all sizes and industries can be seen, grow their following, foster global connections and achieve big results.

During Ramadan, TikTok's community comes together to bring the best in creativity and spread joy. This is a very good opportunity for brands to market their products or services through TikTok For Business marketing and ads solutions.

Every year TikTok has an offline Ramadan event for their clients to prepare them for the Ramadan shopping event. Since the COVID-19 pandemic, they shifted to webinar events. We handled TikTok Ramadan's webinar event from production, post-production, and live webinar technicalities.

Project Duration

6 months

Scope of Work

Brand identity and strategy

User Interface & User Experience

Front-end development

Back-end development

Social media design

Webinar handling

Challenges

We already did last year's Ramadan campaign for TikTok. With this in mind, we have to create a different but still visually striking design which is entirely new and different from last year's TikTok Ramadan campaign but at the same time, not going against their original values.

Solutions

For this year's TikTok Ramadan website we add multi-layered animated elements from HTML5 and CSS3 technology to give this web a more lively look. In addition to color mix and match, communication with TikTok is also the key to this project. Where with good communication, our combination can present an elegant TikTok Ramadan event design and website that successfully integrates joy and festivities elements into our design.

Impact

Successful campaign that resulted in 500+ webinar attendees. TikTok Ramadan web acted as a hub for TikTok's clients to sign up for TikTok Ramadan Webinar, watching on-demand videos, and to gather the latest and greatest insights through playbook downloads and news.